Phoenix Raceway Project: Powered by DC Solar

The Phoenix Raceway Project Powered by DC Solar was a massive $178 million redevelopment and modernization initiative for Phoenix Raceway, aimed at transforming the iconic NASCAR venue into a more immersive, fan-focused entertainment experience. The project included redesigned grandstands, upgraded suites and hospitality spaces, a completely reimagined infield and fan zone, improved infrastructure, and a first-of-its-kind garage viewing experience that brought fans closer to the teams and drivers.

DC Solar served as the lead sponsor of the redevelopment project, helping fund and brand the modernization effort while promoting its solar energy technology through NASCAR partnerships and event activations.